Today I explore what’s genuinely moved the needle in cultivated meat over the last five years, from the first US approvals to the growing list of countries allowing sales. This clip looks at the shift from “lab grown” misconceptions to the reality of production systems that resemble breweries, and why transparency in food manufacturing keeps coming up. We also get into what open access science has unlocked, how grant funding has shaped research priorities, and which technical challenges now feel solvable versus the one big question mark still hanging over the industry: scaling bioreactors to the size needed for real price and taste parity. Stream the full episode on YouTube: https://youtu.be/YZtk9uqXxfg Or listen on your favourite podcasting platform: https://theproof.com/what-the-headlines-get-wrong-about-the-future-of-meat-bruce-friedrich/ Want to support the show? The best way to support the show is to use the products and services offered by our sponsors. To check them out, and enjoy great savings, visit https://theproof.com/friends/. • The Proof with Simon Hill - https://theproof.com/podcast/ • Book: The Proof is in the Plants - https://theproof.com/book/ • Apple Podcast - https://podcasts.apple.com/gb/podcast/the-proof-with-simonhill/id1367773989 • Spotify - https://open.spotify.com/show/7bAIJCVgnquxXZuQCdZyTi • Instagram - https://www.instagram.com/theproof/ • Twitter - https://twitter.com/theproof • Facebook - https://www.facebook.com/theproofwithsimonhill • Plant-Based Ferments Guide - https://theproof.com/ferments/ • Two-week meal plan - https://theproof.com/mealplan/ • Plant Performance - https://theproof.com/plant-performance/ • Use the products and services offered by our sponsors. To check them out, and enjoy great savings, visit theproof.com/friends.

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