What’s kraken everyone! In this video I’m giving you my true first impressions of the brand new ZMF Ori 3.0 (closed-back planar) after less than about 5–6 hours of listening. I’m not doing the full deep-dive analysis yet—this is just me getting my brain wrapped around it, talking through what ZMF sent over (case, pad options, plug/peg options, and yes… some insanely nice cables), plus early comfort/build notes. The torrefied black limba on my unit looks gorgeous, it’s about 500g with the aluminum chassis, and it’s honestly one of the most isolating ZMF closed-backs I’ve heard so far. Comfort-wise, it’s the first ZMF that fit my head shape right out of the box without me having to do any bending wizardry. Sound-wise, I focused on how the Ori 3.0 changes with the tuning plugs: solid plugs came off very mid-centric and reminded me of an “Eikon/Atticus vibe” in spirit—like a souped-up Auteur Classic with a bit more bass. Ported pegs opened things up with a warmer, more echoey reverb and sweet, non-fatiguing treble on tracks like Roy Buchanan. And then… unplugged. Taking the plugs out was that “ears popping on an airplane” moment—bass just let loose in a controlled, chesty planar way that got wildly addicting on electronic. I’m hyped to keep testing pads, sources, and do direct comparisons (Caldera Closed, Atrium Closed) in the full review.