In this video I’m breaking down what I think are the real reasons the iPhone Air exists, and it’s not just “innovation for innovation’s sake.” The first big one is logistics. Tim Apple—yeah, Tim Cook—is a logistics guy, and when you actually do the math on iPhone SKUs (colors, storage tiers, Plus vs Pro Max, and then the global split between eSIM and physical SIM), you end up with an insane number of variants Apple has to manufacture, track, ship, and manage. I’m talking roughly 300 models for iPhone 14 and around 250 for iPhone 15, depending on the same decision points. The second reason is politics—specifically pushing telecoms to move to eSIM faster. If Apple just removes the SIM tray everywhere, Apple takes the heat from customers (and I’m looking at China here, but it’s global). But if Apple ships a super-slim “magical” device where it’s obvious why the SIM slot had to go, the blame shifts: now it’s on carriers and markets that haven’t transitioned. And the final piece is battery: losing the SIM hardware frees internal space, helps simplify SKUs, and gives Apple room to stay competitive—because at the end of the day, companies exist to make money.