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What The Heck Is Paint Medium?

720 views· 94 likes· 11:59· Feb 17, 2026

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About This Video

In this video I’m answering the question we got hammered with after last week’s glazing chat: “Okay… but what the heck is medium?” When you’re standing in front of the shelf and you see matte medium, glaze medium, contrast medium, Lamian medium, quick gen medium—yeah, it all looks like the same milky, translucent goo. But it’s not a gimmick. Paint is basically pigment + medium, and the reason different paints behave differently (opaque paints, washes, inks, contrast-style paints, airbrush paints) is because the medium is different. The big takeaway is why you’d use medium instead of just dumping in water. If I want to increase translucency but keep the paint behaving the same way—same flow, same finish, same “feel”—I add the matching medium. Water isn’t the medium, so it changes the mix and can give you uneven pigment distribution and weird pooling. Matching the medium to the paint range usually gets you the most repeatable results, and it opens up a ton of control for glazing, shading, washing, and those super smooth “oil wash look” effects without actually using oils. I still use water most of the time, but when you need subtlety, mediums are just unmatched.

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