Winning Peak Profits = AI & Automation | an eCommerce Explored Panel | eCommerce Tech

All eCommerce Teams are being asked to do more with less. • Drive more sales with less budget • Increase marketing channels without any more team members • Increase profits, without sacrificing sales volume • Run a better peak than last year, with the same resources So HOW do you do that? One of the biggest barriers is how you and your team spend their time. That's our focus for this session: • How can you delegate tasks to technology? • How can you set up new systems to enable you to do more? • How to use all that extra resource to create the biggest impact. • We'll be getting into automation, AI, machine learning, and lots of clever examples of how other retailers and brands are using tech to free up their time to hit their goals. Our Expert Panel Line up includes: • Yaël de Keijzer, Doofinder • Janis Thomas , eCommerce and Subscription Specialist • Judith van Dijk, Strategic Marketing Leader Timestamps: 00:00 Introduction 10:00 Complete this sentence… “Where I’m seeing brands make the biggest AI Implementation wins is…” 25:00 “There’s still time to improve systems meaningfully for peak” 35:00 AI plus checkout is a new marketplace? 44:00 “It doesn’t matter whether you automate or turn to AI - it’s about building efficiency (and profits) into your business. It’s a mindset shift.” 53:00 Key recommendations The whole session is introduced and moderated by Chloe Thomas and who doubtless is sharing her own advice too Don't know who Chloe is? • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts • Editor-in-Chief at eCommerce Tech • She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency • She's a LinkedIn Retail Top Voice • And has written 5 bestselling books about eCommerce marketing and success Find out more about eCommerce Tech at: https://ecommercetech.io/