Returns and Recommerce for the Win - Using Sustainability for Growth | an eCommerce Explored Panel

Sustainability is no longer a USP - it's now many things, including a way to increase the profits of your business. How? By embracing circularity, recommence, taking control of your returns, and your own supply chain. In this session, we discuss how you can harness sustainability tools and practices to improve your business's profits. Our Expert Panel Line up includes: • John O'Brien, ShipCycle • Ryan Atkins, SuperCycle • Zoe Rowswell, Tern Circular This session is for you if: • You're looking to improve your profitability this year • You want to take control of what happens to your products post-purchase in order to benefit your business and the planet • You're looking for a way to improve CX and up CLV Key topics: • The latest ways to reduce return rates AND lower cost of returns • How brands are using Recommerce to increase customer lifetime value • How to reduce waste and cost in your supply chain What we covered: 00:00 Introduction 09:30 Complete this sentence… “Where I’m seeing brands make the biggest Success+Sustainability wins is…” 19:15 “Recommerce is a huge win for customer retention rather than customer acquisition.” 30:00 Pre peak should fix a broken system (Returns) or build a new system (Recommerce)? 35:00 Black Friday buy back campaigns 43:00 Is Recommerce best done on-brand or off-site? AND how do you grade what you get back? 50:00 Final take aways The whole session is introduced and moderated by Chloe Thomas, the author of the international bestseller "B2B eCommerce MasterPlan" and who doubtless is sharing her own advice too. Don't know who Chloe is? • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts • Editor-in-Chief at eCommerce Tech • She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency • She's a LinkedIn Retail Top Voice • And has written 5 bestselling books about eCommerce marketing and success Find out more about eCommerce Tech at: https://ecommercetech.io/