How to Increase Your Website Conversion Rates - the 2025 Approach | an eCommerce Explored Panel

Debating just what REALLY is going to improve your website conversion rates. This session is for you if: • You're eager to work out how you can increase the number of website visitors who buy • You want to make the purchase process less frustrating for your customers • You want to cut through the hype and get to the good stuff Our Expert Line up includes: • Thomas Ryan, Descriptomiser • Christine Corbin, Christine Corbin Consulting • Will Laurenson, Customers Who Click We've discussed ways you can improve your conversion rates, and make your customers, the planet, and your bottom line happier in 2025. Tune in to find out: • Brand new approaches to CRO improvements • From the nitty gritty to the BIG BRAND PICTURE stuff • How to make it all work for you Dive in to the replay: 06:30 - Complete this sentence… “The best way to improve conversions rates in eCommerce in 2025 is…” 16:00 - When and how to use AI in your conversion rate improvement activity. 23:00 - “Headline conversion rates have always been a distraction. The real story is always in the detail, channel, traffic source, screen, device” 30:00 - How to find the right place on the website to improve 36:11 - Complete this sentence… “The question I’m getting asked about Conversion Rates the most at the moment is….” 41:00 - What's the role of blogs and storytelling? 48:00 - CRO and Accessibility legislation - friends, foes, or irrelevant? 55:00 - Final thoughts The whole session is introduced and moderated by Chloe Thomas, the author of the international bestseller "B2B eCommerce MasterPlan" and who doubtless is sharing her own advice too. Don't know who Chloe is? • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts • Editor-in-Chief at eCommerce Tech • She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency • She's a LinkedIn Retail Top Voice • And has written 5 bestselling books about eCommerce marketing and success Find out more about eCommerce Tech at: https://ecommercetech.io/