eCommerce Success... What's REALLY going to move the needle in 2026? | an eCommerce Explored Panel

Debating what’s REALLY going to move the needle for eCommerce success in 2026 This session is for you if: • You want to understand what will actually drive sustainable ecommerce growth in 2026 • You’re tired of chasing trends and want clarity on what truly matters • You want practical insights you can apply to your brand, team, and strategy There's plenty of hype and noise about different platforms, ideas, and growth strategies - but we don't care about that... we care about what's actually going to help you build a more successful business in 2026. We discuss: • The key levers that will define eCommerce success in 2026 • What to stop doing, start doing, and double down on • How to focus on strategies that create long-term value, not just short-term wins Our Expert Line up includes: • Ashu Dubey, Alhena AI • Sian Conway-Wood, 181st Street Communications • Ian Sells, Join Brands Dive in to the replay: 06:00 Complete this sentence…the advice I’ve been giving most often to brands/merchants to help them be successful in 2026 is … 12:00 What's working on TikTok and TikTok Shop? 18:00 To get to the 'next level' with AI, what should we do? 26:00 Complete this sentence… “The one thing a brand should STOP ⛔ doing in 2026 is….” 30:00 If you had to cust 50% of your tech stack - how would you do it? 37:00 What AI Tools would you recommend to get good results? 41:00 How do you recover from an 'ai content' penalisation on Google SEO? 44:00 How do we deal with economic challenges, and the impact of that on consumer behaviour? 50:00 The panel's final take aways for how to be successful this year. The whole session is introduced and moderated by Chloe Thomas, the author of the international bestseller "B2B eCommerce MasterPlan" and who doubtless is sharing her own advice too. Don't know who Chloe is? • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts • Editor-in-Chief at eCommerce Tech • She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency • She's a LinkedIn Retail Top Voice • And has written 5 bestselling books about eCommerce marketing and success Find out more about eCommerce Tech at: https://ecommercetech.io/