Tech Stack Optimisation - How to do it for Growth and Profits | an eCommerce Explored Panel

There's a LOT of talk about the skill of "Tech Stack Optimisation" at the moment, and the trend of "Tech Stack Consolidation". But what does it all actually mean for you, the retailer? And how can you learn from this to find ways to grow store and increase profits? That's what Chloe and our expert panel discussed in this session. Our Expert Panel Line up includes: • Clare Adams, Start With Data • Derric Haynie, eCom Expert • James Gurd, Digital Juggler This session is for you if: • You're eager to understand how to use Tech Stack Optimisation to improve your business • You want to make to improve company efficiency AND improve customer experience • You want to cut through the hype and get to the good stuff Tune in to find out: • The best ways to optimise your tech stack • The optimisations everyone else is doing • How to make it all work for you What we discussed - so you can dive straight into the replay: 00:00 Introduction 06:00 Complete this sentence… “The best way to improve your tech stack in eCommerce in 2025 is…” 14:00 Internal impacts, and cross-team risk management 18:00 Monitoring tool productivity 21:00 “You can have all the sexy front end tech you like, but if your databases are inadequate you’re not getting the benefits.” 29:00 “The growth in AI, APIs, and nocode/lowcode solutions are changing the roles of the eCommerce team” 40:00 Derric's key takeaway - leading to a MACH discussion 50:00 Complete this sentence… “The question I’m getting asked about eCommerce Tech Stack Optimisation the most at the moment is….” 54:00 Do I need to replatform? 56:00 Final thoughts from James and Clare The whole session is introduced and moderated by Chloe Thomas, the author of the international bestseller "B2B eCommerce MasterPlan" and who doubtless is sharing her own advice too. Don't know who Chloe is? • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts • Editor-in-Chief at eCommerce Tech • She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency • She's a LinkedIn Retail Top Voice • And has written 5 bestselling books about eCommerce marketing and success Find out more about eCommerce Tech at: https://ecommercetech.io/