TikTok & TikTok Shop Strategies for eCommerce Sales Growth | eCommerce Tech

About This Talk Our brilliant line up of experts answered your TikTok Strategy questions AND discussed what you need to do to make TikTok & TikTok Shop work for your brand. Tune in to find out: -How to work out what you should be doing on TikTok -How to set up TikTok Shop to create happy customers -Tips on creators, organic, and ads! -And much much more. Jump straight to the topic you want to hear: 07:00 Best way to drive sales on TikTok 12:00 Can you do just one TikTok marketing tactic? 15:00 Do you need to invest in your organic brand account? 18:00 Ads! 20:00 Who does TikTok Shop work best for? 25:00 Do you list all your products on TikTok Shop? 32:00 What incentives are there to use TikTok and advertising? 34:00 Live stream success tips 39:00 FulFilment and Ops checklist 42:00 Affiliates and Influencers advice 50:00 BLACK FRIDAY! 54:00 Final thoughts... The whole session is introduced and moderated by Chloe Thomas, who doubtless is sharing her own advice too. Don't know who Chloe is? -She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts -Editor-in-Chief at eCommerce Tech -She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency -She's a LinkedIn Retail Top Voice -And has written 5 bestselling books about eCommerce marketing and success Find out more about eCommerce Explored at: https://ecommerceexplored.com/