TikTok & TikTok Shop Strategies for eCommerce Sales Growth 2025 | an eCommerce Explored Panel

A successful TikTok Strategy isn't about posting dance videos... It is about: • Working on which TikTok strategy fits best for your brand. • Evaluating if you should be setting up a TikTok Shop. • Learning and optimising to drive greater results. To help you achieve all that, a LIVE Q&A event where our expert panel are discussing how to create the perfect TikTok Strategy for your store. Our Expert Line up includes: • Deepak Anand, SHOPLINE • Ben Muir, Unsocialble • Gisela Benini, Genie Goals TikTok is a channel with HUGE potential for eCommerce brands. Dive in to the replay: 5:16 The biggest opportunity in TikTok and TikTok Shop in 2025 is... 9:00 Recommended strategies for a granola brand with limited budget 13:49 The Biggest challenge with TikTok and TikTok Shop in 2025 is... 18:46 The challenge of margins on TikTok 22:20 Affiliates - is fees and paying commissions normal? 24:50 The question I get asked most often about TikTok is... 29:56 Is TikTok still the wild west? Or is it becoming more stable? 30:00 What account should we use? The brand account or the founders account? 37:00 Integrations to make it work well 41:00 Are the demographics changing? 44:00 What tech should we use to manage our affiliates? 47:00 Video... how is this changing the face of eCommerce? 52:00 How it TikTok going to evolve in the next year? 55:00 Final advice from each panellist The whole session is introduced and moderated by Chloe Thomas, the author of the international bestseller "B2B eCommerce MasterPlan" and who doubtless is sharing her own advice too. Don't know who Chloe is? • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts • Editor-in-Chief at eCommerce Tech • She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency • She's a LinkedIn Retail Top Voice • And has written 5 bestselling books about eCommerce marketing and success Find out more about eCommerce Tech at: https://ecommercetech.io/