Returns! How do we minimise them? | an eCommerce Explored Panel | eCommerce Tech

We discuss what REALLY is going to reduce your returns rates. For too long too many businesses have let Returns be a "necessary evil" - but there are now so many strategies for reducing them you'd be crazy to carry on thinking like that. With our eclectic group of guests there are sure to some diverse opinions... and lots of great advice too. We get into all the ways you can reduce your returns, and make your customers, the planet, and your bottom line happier in 2024. This session is for you if: - You're eager to work out how you can lower the impact of returns on your profits - You want to make the purchase process less frustrating for your customers - You want to cut through the hype and get to the good stuff Tune in to find out: - Ways to help customers buy the right product in the first place - How to deal with serial returners - How to streamline your returns process - How to make the most of the products returned to you Questions and timestamps: 07:00 - The Biggest barrier to returns is a brand's organisational structure 17:23 - Complete this sentence... "The first step in a long term strategy of returns reduction is..." 19:00 - The hardest thing to manage in Returns is customer expectations" 23:29 - A 0% returns Rate would be a failure 29:00 - How to reduce multiple variant returns? 38:00 - How to reduce product damage during the delivery process? 42:05 - Should we let customers keep product rather than making them return it? 48:33 - Free Returns??! 55:00 - Your key takeaway from this session Our experts lineup includes: - Sophie Aubard, Yayloh - Sarah McVittie, Dressipi - Amber Forbes, 5874 Commerce - Josh Pitman , Priory Direct The whole session is introduced and moderated by Chloe Thomas, who is sharing her own advice too. Don't know who Chloe is? - She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts - Editor-in-Chief at eCommerce Tech - She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency - She's a LinkedIn Retail Top Voice - And has written 5 bestselling books about eCommerce marketing and success Find out more about eCommerce Tech at: https://ecommercetech.io/