How to Increase Your Website Conversion Rates - the 2024 Approach | an eCommerce Explored Panel

We're debating just what REALLY is going to improve your website conversion rates. For too long too many businesses have treated conversion rate optimisation (CRO) as a nitty gritty page design task - but there are now so many strategies for increasing conversion rate you'd be crazy to carry on thinking like that. With our eclectic group of guests there are sure to be some diverse opinions... and lots of great advice too. We're getting into all the ways you can improve your conversion rates, and make your customers, the planet, and your bottom line happier in 2024. This session is for you if: • You're eager to work out how you can increase the number of website visitors who buy • You want to make the purchase process less frustrating for your customers • You want to cut through the hype and get to the good stuff Tune in to find out: • Brand new approaches to CRO improvements • From the nitty gritty to the BIG BRAND PICTURE stuff • How to make it all work for you Key Timestamps for the replay: 00:00 - Introduction 11:18 - "My Favourite way to improve conversion rates is...." 22:00 - “Improving conversion rates isn’t just about what happens on the website, it’s about getting the right customers to the website too.” 28:00 - How do we use customer data points to improve conversion rates and customer experience? 44:00 - How is customer behaviour changing CRO practices, and how is AI altering it all? 55:00 - Each panelist shares their final thoughts Our expert lineup includes: • Ana Llorente, DooFinder • Peter Gardner, eCom Collab Club • Luke Carthy, LukeCarthy.com • Nikhil Gupta, Limechat • Joanna Hagan, Usertesting The whole session is introduced and moderated by Chloe Thomas, who is sharing her own advice too. Don't know who Chloe is? • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts • Editor-in-Chief at eCommerce Tech • She's been in eCommerce for 20 years, including 10 years running a marketing agency • She's a LinkedIn Retail Top Voice • And has written 5 bestselling books about eCommerce marketing and success Find out more about eCommerce Tech at: https://ecommercetech.io/