Customer Services: How to Use it to Drive eCommerce Sales Growth | an eCommerce Explored Panel

What are the best strategies to turn your customer service channel into customer wow channel? This session is for you if: • You're eager to work out what you SHOULD (and shouldn't) be investing your time and money in • You're a DTC or eCommerce brand looking to build success in 2024 • You want to cut through the hype and get to the good stuff Tune in to find out: • What the best customer service strategies are right now • What technology you need to make it all work • Common pitfalls • And much much more. Jump to the best bit for you: 00:00 - Introduction 10:00 - "A great customer service department drives revenues" - discuss 17:00 - "The ROI of your Customer Service activity is dependent on having the right people (or bots) working on the right tasks" - discuss 26:00 - What surprising customer service case studies have you come across recently? 37:00 - How/when to elevate to human interaction or to video or phone call? 45:00 - What's the number one thing your customers are asking you about right now? (loads of juicy stuff in these answers!) 48:00 - How to buy the right AI tools 50:00 - Impact of AI on staff levels...for peak 55:00 - Panellist final take aways. Our expert lineup includes: • Brendan Hughes, eDesk • Olek Potrykus, Tidio • Rosie Bailey, Nibble • Mark Yeramian, Moast The whole session is introduced and moderated by Chloe Thomas, who is sharing her own advice too. Don't know who Chloe is? • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts • Editor-in-Chief at eCommerce Tech • She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency • She's a LinkedIn Retail Top Voice • And has written 5 bestselling books about eCommerce marketing and success Find out more about eCommerce Tech at: https://ecommercetech.io/