Black Friday: What's the Best Way to Drive Profit? | an eCommerce Explored Panel | eCommerce Tech

Our brilliant line up of experts are discussing what you need to do to make Black Friday successful for your brand this year. Tune in to find out: • How to balance sales volume with your profit targets • Which customers to target with which offer • How to structure your promotions for maximum impact • And much much more. Timestamps: 06:00 “The Only Sensible Approach to Black Friday is a Profit-First Approach” discuss 14:00 Complete this sentence… “My top tip for a successful Black Friday is…” 20:00 What's the question you're getting asked the most about Black Friday? 25:00 What impact with AI have on Black Friday? 28:00 How do we start planning Black Friday? 36:00 How do we handle mis used affiliate codes and brand search? 41:00 What should we do to make our post-purchase system drive repeat sales post Black Friday? 49:00 What's the key thing the audience should take away from this session? Our Experts line up includes: • Jamie A Lee, eCommerce & Omnichannel Consultant • Irem Isik, Storyly • Rosie Bailiey, Nibble The whole session is introduced and moderated by Chloe Thomas, who is sharing her own advice to. Don't know who Chloe is? • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts • Editor-in-Chief at eCommerce Tech • She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency • She's a LinkedIn Retail Top Voice • And has written 5 bestselling books about eCommerce marketing and success Find out more about eCommerce Tech at: https://ecommercetech.io/