Analytics Strategies for eCommerce Sales Growth | an eCommerce Explored Panel | eCommerce Tech

Our brilliant lineup of experts discusses what you need to do to make your Analytics Strategy work for your brand in 2025. Tune in to find out: • How to work out what Analytics platforms you need • How do you make the most of them? • How can you automate the work? • And (most importantly) how can you leverage that to grow the business? • We'll be answering your questions too Great data is essential if you want to work out how to grow your eCommerce store. And with automation it can become part of HOW you grow those sales too. Watch us to find out what you need to do with your analytics in 2025. Replay Timestamps: 08:00 Complete this sentence… “The one thing you MUST DO with your eCommerce data in 2025 is…” 13:00 “You can’t achieve anything with your analytics data unless you’ve got the right information entering the system.” 23:00 “To work towards ‘perfect’ attribution is insane.” 25:00 The importance of setting objectives for your analytics projects 35:00 Dashboards... good? bad? how to make them successfully 48:00 UTMs... can we rely on them? 50:00 Analytics tech stack challenges 55:00 Final thoughts from each guest Our Expert Line up includes: • Wes Hartley, Leaf • Jill Quick, The Coloring In Department • Oliver Spark, Sweet Analytics Our host: The whole session is introduced and moderated by Chloe Thomas, the author of the international bestseller "B2B eCommerce MasterPlan" and who doubtless is sharing her own advice too. Don't know who Chloe is? • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts • Editor-in-Chief at eCommerce Tech • She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency • She's a LinkedIn Retail Top Voice • And has written 5 bestselling books about eCommerce marketing and success Find out more about eCommerce Tech at: https://ecommercetech.io/