How to Choose your Audience for Course Selling

If you're going to start a course-selling business, you need to know who you're trying to serve. But if you try to help everybody, then you probably won't help anybody. And while you don't need to know EXACTLY who you're serving before you get started, you should have a pretty good idea. One way that I recommend doing this is by honing in on an "identity" that people connect with. You'll likely find the most success with an identity you connect with, because you'll need to know what they struggle with and what they hope to achieve. In this video, we dive deeper into the topic of choosing an audience to serve. This is part 2 in my 10-part series about how to build a successful course-selling business, so keep following along because there’s plenty more to come! 👉Grab the free step-by-step guide to build your path toward financial freedom at https://www.devlinpeck.com/course-selling Follow along with the How to Sell Online Courses playlist: https://youtube.com/playlist?list=PLDW3IzDXPIgp8gNh-yYFOXRM3vEMbRuFF Using the affiliate links below will help support me and the content on this channel: ***Best AI Tools for Instructional Designers*** Synthesia: https://www.synthesia.io/?via=devlin WellSaid Labs: https://www.wellsaidlabs.com/?via=devlin Descript: https://www.descript.com/?lmref=jJTSTA Jasper: https://jasper.ai/?fpr=devlin44 ***Best Laptops for Instructional Designers*** Dell XPS 13: https://amz.run/6l1w 16-inch MacBook Pro: https://amz.run/6l1y Gigabyte Aero 17: https://amz.run/6l26 ***Best Books for Instructional Designers*** The Non-Designer’s Design Book: https://amzn.to/3kP0reO Map It: https://amzn.to/3f137mR eLearning and the Science of Instruction: https://amzn.to/3kNuBiF Design For How People Learn: https://amzn.to/3CLtrNM Michael Allen’s Guide to eLearning: https://amzn.to/31ZUbJB 0:00 Intro 1:06 Which identity to serve? 1:59 Ask Yourself 3:57 What do they want? 4:55 Make it “material” 6:47 Answer these Questions 7:22 This Can Change 9:31 Revise Over Time