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From Learner to Leader: Building a Learning Program from Scratch

1.5K views· 38 likes· 55:40· May 30, 2025

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Want to see how we built our learning program from the ground up?👉 Grab Peck Academy’s FREE certification program curriculum here: https://www.peckacademy.com Replay our live conversation with Dr. Theresa Brough about rising from learner to L&D leader and standing up a full learning program from the ground up. Theresa shares the exact mindset, relationships, and metrics she used to move from “solo ID” to building a strategic, business-aligned learning program inside a Fortune-500 retailer. Connect with Dr. Theresa Brough on LinkedIn: https://www.linkedin.com/in/theresabrough Here are the books Theresa mentioned in the interview: The Building Blocks of Sales Enablement (Mike Kunkle) 101 Training Activities and How to Run Them (Good & McFadyen) Helping people change: Coaching with compassion for lifelong learning and growth (Boyatzis, Smith, & VanOosten) The Coaching Effect (Eckstrom & Wirth) Connect First (Katzman) Radical Candor (Kim Scott) Start with Why (Simon Sinek) The Coaching Habit: Say less, ask more, & change the way you lead forever (Michael Stanier) Coaching Questions: A Coach’s Guide to Powerful Asking Skills (Stoltzfus) Difficult Conversations: How to Discuss What Matters Most (Stone, Patton, & Heen) StandOut 2.0 (Marcus Buckingham) First, Break All the Rules (Marcus Buckingham) Chasing Failure (Ryan Leak) Here is Theresa's dissertation link as well: https://www.dropbox.com/scl/fi/7vf11sa7mygi1l87q8fzw/Harnessing-AI-in-Retail-Employee-Perceptions-Organizational-Learning-Strategies-and-Challenges-of-AI-Coaching-Tools.pdf?rlkey=5idx14ejvb90078e2vvy0u2he&st=svpziwxl&dl=0 #elearning #instructionaldesign #learninganddevelopment Using the affiliate links below will help support me and the content on this channel: ***Best AI Tools for Instructional Designers*** Synthesia: https://www.synthesia.io/?via=devlin WellSaid Labs: https://www.wellsaidlabs.com/?via=devlin Descript: https://www.descript.com/?lmref=jJTSTA Jasper: https://jasper.ai/?fpr=devlin44 Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=devlin ***Best Laptops for Instructional Designers*** Dell XPS 13: https://amz.run/6l1w 16-inch MacBook Pro: https://amz.run/6l1y Gigabyte Aero 17: https://amz.run/6l26 ***Best Books for Instructional Designers*** The Non-Designer’s Design Book: https://amzn.to/3kP0reO Map It: https://amzn.to/3f137mR eLearning and the Science of Instruction: https://amzn.to/3kNuBiF Design For How People Learn: https://amzn.to/3CLtrNM Michael Allen’s Guide to eLearning: https://amzn.to/31ZUbJB 00:00:00 Introduction 00:07:24 How do you start building a learning program from scratch? 00:11:22 How do you win stakeholder buy-in and launch the program? 00:15:00 What does real relationship-building with SMEs look like? 00:18:19 How do you pivot when learner data says “change course”? 00:22:32 What roles help you gain program-building experience? 00:26:51 How can you rack up early wins before you’re hired? 00:30:04 Will training actually solve the business problem? 00:34:16 Why isn’t “pretty” eLearning enough? 00:41:14 How can you stand out to L&D hiring managers? 00:50:58 Where is instructional design heading next?

About This Video

In this video, I sat down with Dr. Theresa Brough (who I’ve known since she came through my bootcamp back in 2021) to break down what it actually looks like to go from “solo ID” to building a strategic, business-aligned learning program from scratch. Theresa shares how she moved from K-12 teaching into instructional design, landed her first role before her portfolio was even finished, and then worked her way up into senior leadership—without having a huge L&D team behind her. We get into the real work: how she handled the flood of training requests, why she started by meeting with department leaders to understand pain points, goals, values, and culture, and how she prioritized what would make the biggest impact. A big theme is relationship-building—earning trust, asking better questions, and having the humility to understand why current processes exist before trying to “fix” them. Theresa also shares practical change management tactics (testing, soft rollouts, and getting buy-in early), plus one of the most important learning design takeaways: people learn best when they make connections with each other. Designing manager/peer conversations around the training made the learning stick and shifted how people perceived the program.

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