In this video, I start a brand-new pharmacist review series where I “demystify” the Cantu Coconut Curling Cream ingredients—because the internet is full of mixed reviews. Some people swear it ruins hair, and others say it makes curls pop, but I always tell you: before you even test a product, look at the composition. So today I go ingredient-by-ingredient, starting with the very first ingredient—and yes, it will shock you if you expected something else. The first ingredient in Cantu Coconut Curling Cream is water (aqua), meaning it’s in the largest proportion. I explain why that’s actually a good sign: water is the first agent that hydrates the hair, it helps active ingredients absorb better into the hair shaft, and it usually signals a lighter, less greasy formula. I also break down the difference between ointments/pomades and creams, and why shea butter and oils don’t “hydrate”—they seal, but water is what adds moisture. Because this is an oil-in-water emulsion (more water than oil), I give Cantu good marks from the very first ingredient. Stay tuned for the rest of the series as I keep reviewing every ingredient with you.