We all know Jack Daniel’s for Old No. 7, but in this video I put Jack Daniel’s Tennessee Straight Rye under the microscope to see how it stacks up against what most of us expect from rye. I talk through why I grabbed the bottle in the first place (it was marked down when I was hunting a Wild Turkey Rye for cocktails), then run it through my usual process: appearance, nose, palate, finish, and finally who I think it’s actually for. The big takeaway: this is a rye that doesn’t really taste like rye. Even with a 70% rye mash bill (plus 18% corn, 12% barley) and 45% ABV, the Lincoln County Process gives it a mellow, smooth, sweeter profile that reads more like a bourbon with a higher rye content than a spicy, punchy rye. On the nose I get vanilla, a jammy cherry sweetness (almost that syrup-from-a-jar vibe), and a bit of banana peel. On the palate there’s a faint mint note, more vanilla and cherry, and the finish is short-to-medium and smooth rather than spicy. I also compare my notes to the official/other reviewer notes (banana candy, cherry marshmallow, nutmeg, gingerbread, orange liqueur) and call out what I agree with—and what I don’t. For me, this is more of a cocktail rye/mixer than a neat-in-a-Glencairn sipper, especially at Aussie pricing.