If you’re pouring money into Facebook or Google ads and your bottom line isn’t moving, it’s usually not because you “just need more visibility.” In this video I break down the three big mistakes I keep seeing (especially when ads are managed by someone who doesn’t understand the dog world). The first is targeting: if your ads are shown to the wrong people, you’ll pay for loads of clicks that were never going to convert. I use the example of solo dog walks—most people searching “dog walking near me” want group walks, so the mismatch kills conversions. Next is the offer. Cold audiences (people who don’t know you yet) rarely jump straight into a £200–£600 service or program. Ads work better when you give people a stepping stone first—like a free lead magnet, webinar, or challenge—or a lower-ticket offer that builds trust. Finally (and this is the big one), I talk about your landing page/sales page. If it doesn’t convert organically, sending paid traffic to it won’t magically fix it. I show you how to reverse engineer the whole journey—ad to page to next step—so your messaging matches, your page answers the right questions, and your ads have a fighting chance of actually working.