In this video I walk you through a beginner SEO + copy audit for Annie’s website (Your Whole Dog) in Wellington, New Zealand. Annie’s got a lot going on—in the best way: positive reinforcement training, behaviour work, massage, fitness, cooperative care, plus an online shop. And when your site has that many “strings to your bow,” the hardest part is knowing where to start. So I show you exactly how I prioritise the low-hanging fruit: I check the site navigation, look at what pages exist, and decide what’s actually worth focusing on first based on search volume and business impact. We start with her Behaviour & Training page and do a high-level SEO check: meta title, H1, and making sure “dog training” + “Wellington” show up in the key places so she’s got a shot at “dog training near me.” Then I switch to the conversion side (because SEO is pointless if the page doesn’t convert). I recommend breaking up copy-heavy sections with images and giving people clearer guidance on which package to book—because most guardians don’t know whether they need one session or five. Finally, I tackle the biggie: the shop. My advice is to stop trying to optimise every product first. Start at category level, create clear SEO-friendly categories (not vague labels like “toys”), write short intro copy for each category page, and then optimise products gradually—starting with what’s already getting traffic or what you most want to sell.