In day 3 of the Calm Copy Challenge, I’m getting you out of “trying to write perfect copy” mode and into the part that actually makes a sales page convert: the real questions and objections your people have. This is where we list the things that stop someone saying yes—everything from genuine hesitations you can address, to valid objections that mean your offer isn’t the right fit (maybe ever, maybe not right now). And yes, I still want those on the page, because compelling copy comes from knowing exactly who you’re talking to. The task is simple and intentionally imperfect: set a 7-minute timer and splurge. Pull from discovery calls, inquiries, events, and recent conversations—use their words. Write or speak in circles, because circles are good; the more you keep going, the more granular and specific you get, and that always powers up your copy. Halfway through, I prompt you with “what else?” and “what do they really mean when they say that?” so you can dig past the surface-level stuff. Do this daily, don’t polish yet, and trust the process—we’ll work the magic later.