It’s 2025, and we’re officially at that “five-year mark” where everyone’s asking: where is the next A7S… and what’s the next FX3 going to look like? In this video I break down why Sony might actually have a problem—not because Sony suddenly makes bad cameras (they don’t), but because other brands are finally stepping up. Open gate is becoming the expectation (hello iPhone 17 Pro conversations), Canon is putting out genuinely impressive specs with the EOS C50, and Nikon is back in the chat with the ZR + RED color science and a screen that made me a little jealous. Then I spread my entire Sony life across my kitchen table and walk through my current setup: A7S III, A7 IV, FX3s, FX6s, plus the lenses I’ve been buying lately. I’m still obsessed with Sony’s lens ecosystem—small, sharp, great contrast, reliable autofocus—and I’ve been having a lot of fun moving from “practical zoom life” into prime glass for smaller rooms and more depth of field. Finally, I update my Sony buyer guide chart for 2025/2026 and explain Sony’s pattern: one sensor, lots of bodies. If you’re choosing a camera now, I’ll help you pick based on what you shoot (photo, hybrid, video-first) and what ecosystem you want to commit to long-term.