What Is SEO & How to Rank on Google | SEO basics for beginners

Book FREE SEO Strategy session: https://eliotprince.com/seo-consultant/ I explain SEO basics for beginners and how it works using the exact same methods I've used for 10 years to rank hundreds of client websites at the top of Google. Get Semrush SEO research tool free for 7 days here - https://semrush.sjv.io/7aLWZV This complete website SEO tutorial covers all the SEO basics you need to know as a beginner. If you're looking for "SEO explained" in simple terms, this is your starting point. I'll break down the 3 fundamental pillars every website needs to rank higher and get more traffic. Understanding what SEO really means (SEO basics foundation) • SEO = Search Engine Optimization (getting to the top of Google) • Now applies beyond Google: ChatGPT, YouTube, Pinterest, social media • Core principle: Answer people's questions better than anyone else • Position your business as the solution to searcher problems On-Page SEO: What's actually on your website • High-quality content first - No junk or low-value information • Keyword optimization - Use exact search terms people type into Google • Natural keyword placement - In titles, descriptions, and throughout content • Example: "Running shoes" searchers see "running shoes" in top results • Align your content with searcher intent directly Off-Page SEO: Everything outside your website • Backlinks - Other websites linking to your pages • Think of each backlink as a "recommendation" or "vote" • Authority building - More quality links = higher trust with Google • Example: Runner's World gets links from Men's Health, LiveStrong, Salomon • Google's original ranking signal - still crucial today Technical SEO: Behind-the-scenes website performance • Fast loading speeds - Pages must load instantly • User experience - Happy users send positive signals to Google • Search engine crawling - Make sure Google can read your website • Good news: WordPress, Wix, Shopify handle most technical SEO automatically Real example breakdown: I show you exactly how a top-ranking "running shoes" page gets 109,000+ monthly visitors and analyze the backlinks that make it rank so high. Bottom line: This SEO tutorial gives you everything you need to understand what is SEO and how to start ranking higher. Master these SEO basics and you'll start seeing results.