In this video, I’m walking you through my step-by-step strategy to choose a profitable online course topic—without overthinking it or feeling like you need a million credentials. I teach you how to find the “sweet spot” between four things: your expertise and abilities, your audience’s problems and obstacles, your personal passion and inspiration, and the profitability potential. And I’m reminding you (because people need to hear this): you only need a 10% edge—just being a little ahead of your audience is enough to teach a course that gets results. I also show you why “niching down” is the secret to selling your course faster. The more broad you are, the more you speak to no one—so I give examples of how to take a big topic (like beauty, personal finance, or weight loss) and make it specific enough that someone feels like you’re talking directly to them. Then I share practical ways to brainstorm: ask yourself income + client-result questions, text your friends to uncover your hidden strengths, and even plug those answers into ChatGPT to generate course topic ideas. Finally, I give you homework: use your Notes app for a week (or do a 15-minute brain dump) so the best ideas can actually rise to the top.