This video is my launch week in my life—T-minus 4 days all the way to launch day—aka the absolute last time I’m doing product launches as a solopreneur in the exact way I’ve been doing them for the past 7 years. I’ve had launches where I spent thousands and made zero dollars, and I’ve had launches that flopped so hard I genuinely thought e-commerce just wasn’t for me. But after 40+ launches and a lot of experimenting, I finally found a formula that sets me up for a way higher chance of success (because no, we can’t control everything, but we can stop “hoping for the best”). I walk you through my actual game plan: getting Shopify product listings done early (a miracle for me), counting inventory for real instead of guessing, and creating content every day even when my perfectionism is screaming. I also show how I’m making this collection more cohesive (matching candle scents to scrunchie colors), delegating production to my sewist Alex, and leaning hard into email marketing with Marty because my email list is where my most loyal customers live. Plus, I’m doing the unsexy backend stuff—VIP popups, abandoned cart emails, and site tweaks—because I’m trying to make shopping my site feel as seamless as any professional retail brand.