Happy March, friends — in this cozy production vlog I’m taking you behind the scenes of part 1 of my 2026 spring launch prep (aka my reset / fresh / growth era). I’m sampling new scrunchie designs in pastel, springy colorways, talking through my brand strategy, and showing you how I’m building a collection that feels seasonal but still usable all year round. I’m also sharing how my launch process has changed as my business has grown — I used to make a sample, snap iPhone pics in a corner, and list it the next day (made-to-order chaos included). Now I’m planning months ahead, writing intentional product copy, thinking through pricing + shipping, and collaborating with my team so launch weekend feels way more calm and way more strategic. I also reveal one of my three seasonal spring candles (Cottage Air and Sunrise Cliff) and explain the scent notes + the vibe I’m trying to capture: clean, breezy, soft reset energy — like spring showers but make it cozy. Then we get into my favorite part: product photography. I thrift props (quilts, mugs, little books), coordinate colors down to my robe and matcha bowl, and shoot content that matches the label colors perfectly. Cohesive branding is the goal, always.