Protein Is Overhyped, Fiber Is King (Plus I’m Giving Away $500 in Plant Strong Food) Ep.444

Enter to win one of the 5 x $100 Gift cards for Plant Strong Foods: https://mavywellness.com/plantstrongfood-giveaway Get your Plant Strong Food (Use code : RIP25 to get 25% off your first order): https://plantstrong.com Over 50 and ready for real body recomposition on whole-food plant-based? Book your free consultation → https://mavywellness.com Sign up here to get the first lesson instantly: https://mavywellness.com/newsletter Order a copy of my new book Forever Fit (#1 Bestseller) here - https://foreverfitbook.com In this episode, I sit down with Rip Esselstyn—former firefighter, endurance athlete, and founder of Plantstrong—to talk about the evolution of plant-based nutrition and the future of healthy eating. We dive into why fiber may matter more than protein for longevity, weight loss, and gut health, plus the real problem with ultra-processed “health” foods. Rip also shares the story behind building Plantstrong from Whole Foods shelves to thousands of stores nationwide, along with new products coming in 2026. *00:01* Why Fiber Is Replacing Protein Hype *05:03* How Plantstrong Started At Whole Foods *09:51* Rebuilding The Brand After Amazon *15:48* What Makes Plantstrong Different *23:35* Why Fiber Matters More Than Ever *29:45* Fiber Versus GLP1 Weight Loss Drugs *35:30* Behind The Scenes Of Food Manufacturing *46:39* New Plantstrong Products Coming In 2026