Hello there—how you doing? In this video I break down game marketing the way I’ve seen it handled throughout my professional experience as a game developer. There are basically three main approaches: influencer outreach, building a personal brand, and running advertisements. I go step by step through each one, what’s good about it, and (more importantly) what usually goes wrong when indie devs try to rely on the first two. Influencers can work, but in practice a lot of people won’t reply, and the ones that do often ask for a lot of money. Personal branding is powerful, but it’s slow: you need to talk to camera, make devlogs, and build an audience over months. If you want results within a realistic release window (like 6 months), ads are usually the best option—especially in mobile—because they’re trackable, analytical, and scalable. Then I show the “fix”: using EzUGC to generate UGC-style ad creatives fast with AI avatars (300+ licensed actors), so you can test more angles without spending days on trailers and promo edits. I also show how I stitch short clips together in a simple vertical edit (mostly cuts + background removal) and why the pricing can be solid when you look at cost per generated video.