In this full episode, I’m sitting down with Bess Freedman alongside Clay Richardson (Wood Partners) and Cory Somerville (Cox Communications) to unpack what builders are really looking for when they’re searching for land. The conversation centers on how site selection happens in the real world—what makes a parcel viable, what can kill a deal, and how teams weigh risk, cost, and timeline when they’re deciding where to build next. If you’re in multifamily, development, or property operations, this is a practical look at the decision-making behind the scenes. From my Telecom Smart Living lens, I’m always listening for the “connectivity reality” of a site: how infrastructure readiness, build complexity, and long-term serviceability affect the project. This episode is about best practices—asking the right questions early, pressure-testing assumptions, and aligning stakeholders so you don’t discover major constraints after you’ve already committed. The takeaway is simple: land selection isn’t just about location—it’s about feasibility, execution, and setting the community up to be connected, secure, and ready for what’s next.