In this full episode, I sit down with Sharon Wilson Géno (President of the National Multifamily Housing Council) and Vickie Rodgers (SVP of Cox Communities) to unpack what’s really shaping multifamily performance in 2024—where the pressure points are, and where the opportunities are hiding in plain sight. We talk through the macro trends impacting owners and operators, and why the resident experience is increasingly tied to how well a community can deliver reliable connectivity, security, and smart-living readiness. From my seat in Telecom Smart Living, the big takeaway is that “multifamily trends” aren’t just market headlines—they translate directly into day-to-day operational decisions. If you’re trying to compete, retain residents, and future-proof a property, you have to treat broadband and WiFi like essential infrastructure, not an amenity. This conversation is about navigating change with a practical lens: understanding what’s happening in the industry and how leaders are thinking about performance, strategy, and what comes next for connected communities.