In this video, I show you how to stop your Brevo emails from getting marked as spam and start improving your inbox placement. If your subscribers aren’t seeing your messages and your open rates are dropping, that’s usually a sign your deliverability is taking a hit. So I walk you through the key areas inside Brevo that actually impact your sending reputation—starting with checking the overall health of your email performance like open rates, click rates, and bounce rates. From there, I focus on the two biggest fixes most people ignore: list quality and sending consistency. I explain why cleaning your list (removing people who never engage and avoiding contacts who didn’t opt in) is one of the fastest ways to improve deliverability. Then I cover how sudden spikes or sending too frequently can look suspicious to Gmail and Outlook, and why a steady sending pattern builds trust over time. I also break down content best practices—simple subject lines, a conversational tone, not overloading emails with images/links, using a real sender name, and making unsubscribes easy. Finally, I show how personalization and segmentation boost engagement, and how those small improvements add up to a stronger email reputation.