In this Brevo tutorial, I walk you through exactly how I segment an email list so I can stop blasting one-size-fits-all campaigns and start sending more targeted messages. Segmentation is basically how you organize your contacts into smaller groups based on rules (filters), and Brevo makes it pretty straightforward once you know where to click. I start from the dashboard, go into CRM, and then head to Segments so you can see where everything lives inside the platform. From there, I show you how to create a segment from scratch, open the segment builder, and use “Add filter” to define who should (and shouldn’t) be included. I demonstrate a simple but useful example: building a segment of contacts who have been sent at least one email in the last six months. Then I explain how to tighten it up with AND conditions (like adding opens) or broaden it with OR conditions (like opens or clicks). Once you save the segment with a clear name and folder, you can select it during your next campaign send—so your emails go to the most relevant people, which is how you improve open rates, click rates, and overall results.