ZoomInfo GTM Studio | The AI Powered Workflow for B2B Sales (Step by Step)

🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources Check out ZoomInfo GTM Studio here: https://www.zoominfo.com/products/gtm-studio?camp_id=7017y00001Wre2yAAB&utm_source=linkedin&utm_medium=social&utm_campaign=mark_colgan&utm_content=gtm-studio-demo This in depth tutorial provides a hands on walkthrough of ZoomInfo's GTM Studio, your AI research assistant for B2B sales. Discover how to build a targeted audience, enrich account and contact data, score leads for prioritization, and activate personalized outreach campaigns, all within a single, streamlined workflow. This video is a must watch for sales teams, SDRs, and RevOps professionals looking to leverage AI to save hours of manual work and scale their go to market strategy effectively. What you will learn from this video: 🔹How to build a highly targeted audience from scratch using advanced filters. 🔹Techniques for enriching your lists with crucial data points like department headcounts and open job postings. 🔹How to use the AI data agent to create a custom scoring logic to prioritize your most valuable accounts. 🔹A step by step guide to finding the right contacts within your target accounts. 🔹How to leverage AI for web research to summarize a company's products and services. 🔹An overview of the powerful waterfall enrichment feature to find direct and mobile phone numbers. 🔹How to use the AI data agent to draft a personalized outreach email based on enriched data. 🔹How to activate your data and seamlessly deploy it to your sales team or other platforms. Video Chapters: 0:00 - Introduction to the GTM Studio Workflow 1:17 - Setting the Scene: Defining the Ideal Customer Profile 2:08 - Building a Targeted Audience in GTM Studio 5:18 - Enriching Your Account List 7:42 - Finding Open Job Postings 9:40 - Summarizing Account Signals with AI 11:48 - Filtering by Technology (e.g., Salesforce users) 14:41 - Using the AI Data Agent for Account Scoring 21:49 - Finding and Adding Contacts 25:00 - AI-Powered Product & Service Summaries 29:04 - Using Waterfall Enrichment to Find Contact Info 32:13 - Crafting a Personalized Email with the AI Data Agent 37:04 - Activating and Exporting Your Enriched Data 38:15 - Full Workflow Summary Ready to revolutionize your sales process? Learn more about what ZoomInfo can do for you. #ZoomInfo #B2BSales #SalesAutomation -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-resources Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sales-tools Connect on LinkedIn Follow me for practical sales insights and outbound strategies: https://www.linkedin.com/in/outboundsalestech/