I Turned My Sales Calls Into a Content Engine With Granola

🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources Try Granola free for 1 month: https://go.yellowo.co.uk/granola Most sellers treat every sales call as a standalone event. But when you zoom out and look across dozens of conversations, the same questions, objections, and patterns keep appearing. In this video, I show how I use Granola and the MCP connector to query across all of my sales calls and turn that data into three practical outputs: a content roadmap based on the 8 most common questions, prepared answers for the 7 core objections, and a visual flowchart I keep in front of me to handle objections in real time. If you are in sales, running an agency, or doing any kind of client-facing work, your calls are already full of content ideas and sales insights. You just need a way to extract them. Timestamps: 00:00 Introduction 00:42 Granola MCP and Claude 01:35 Analysing Sales Questions 04:07 Content Strategy 06:35 Handling Objections 09:41 Conclusion Try Granola free for 1 month: https://go.yellowo.co.uk/granola -- Additional B2B Sales Resources If you are a B2B GTM Leader and need help fixing your outbound prospecting generate more pipeline, book a call here: https://go.yellowo.co.uk/sales-advice Recommended Outbound Sales Software & Tools: https://go.yellowo.co.uk/outbound-sales-tools