Your List Building Method Is Outdated | Here's What's Working Now

🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources Forget fluffy list building advice and overhyped tools. In this 25-minute video, I walk you through three proven list building workflows that are working right now — backed by real-world examples, tools, and use cases. Whether you're a founder, SDR, VP Sales or ops leader responsible for outbound, this video breaks down how to build high-quality prospect lists based on strategy, not guesswork. You’ll learn: ✅ Company-First Workflows Start with filtered companies (e.g. funding, hiring, tech stack) and then add relevant contacts. Best for campaigns driven by firmographics or live signals like funding or Salesforce usage. ✅ Contact-First Workflows Start with personas or job titles, then validate company fit. Ideal for job-specific pain, large TAM, or event invites (e.g. HR leaders in London, ecommerce founders). ✅ Real-Time Workflows Build lists using live activity signals — like job postings, event attendees, or LinkedIn engagement. Perfect for capitalising on buying intent and timing triggers. Real tools shown include: Apollo - https://go.generatingpipeline.com/apollo Ocean.io - https://go.generatingpipeline.com/Ocean LinkedIn Clay - https://go.generatingpipeline.com/clay Trigify - https://go.generatingpipeline.com/trigify Boomerang - https://go.generatingpipeline.com/boomerang PhantomBuster - https://go.generatingpipeline.com/Phantombuster Instant Data Scraper - https://chromewebstore.google.com/detail/instant-data-scraper/ofaokhiedipichpaobibbnahnkdoiiah?pli=1 Whether you’re trying to: Build hyper-targeted campaigns Run fast signal-based outreach Understand when to use each workflow ...this video gives you a framework to follow and use again and again. Timestamps: 00:00 – Intro: Why Most List Building Advice Falls Flat 01:45 – Why Your List Matters More Than Your Message 02:40 – Approach 1: Company-First List Building 10:15 – Approach 2: Contact-First List Building 16:55 – Approach 3: Real-Time List Building 23:10 – How to Choose the Right Workflow 24:45 – Final Thoughts + Tips Don't forget to subscribe for more tactics and tips on generating more B2B Sales. Hit the like button if you find this video helpful! 📩 Want help building smarter outbound lists? Learn more: https://yellowo.co.uk 📧 Email me: mark@yellowo.co.uk #B2BLeadGeneration #salesprospecting #BusinessGrowth #salesstrategies -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-resources Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sales-tools Connect on LinkedIn Follow me for practical sales insights and outbound strategies: https://www.linkedin.com/in/outboundsalestech/ #ColdEmail #OutboundSales #B2BSales #LeadGeneration