Why Revenue Filters Might Be Lying To You! List Building Tutorial

🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources Stop using revenue filters for list building. If you’re segmenting accounts based on revenue numbers from databases like ZoomInfo, Apollo, or Ocean, you’re probably missing out on great prospects. Here’s why: Revenue data for private companies is almost always estimated (and often wrong). Different databases will give you completely different revenue numbers for the same company. Even AI tools and Google searches often invent or misreport revenue figures. In this video, I break down: 00:00 – Why you should stop using revenue filters 00:09 – Why revenue is unreliable for private companies 01:14 – Examples of revenue inaccuracies across databases 03:44 – Why AI and search engines also get it wrong 04:24 – Better alternatives 04:56 – Caveats with headcount data 07:51 – Why no list is ever 100% perfect 08:25 – Final recommendations The bottom line: Revenue filters look neat, but they’re misleading. Better filters exist — and no list will ever be perfect. -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-resources Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sales-tools Connect on LinkedIn Follow me for practical sales insights and outbound strategies: https://www.linkedin.com/in/outboundsalestech/ #B2BSales #OutboundSales #SalesStrategy #PipelineGrowth