Stop Wasting Time On Bad Outbound | The Real ABS Strategy

🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources Account-Based Selling (ABS) is no longer just for huge enterprises with massive deal sizes. With today’s tools, even growth-stage SaaS companies can run highly targeted ABS campaigns that cut through the noise and win strategic accounts. In this video, I break down: - The ABS Formula → account insights × persona challenges × value propositions - How to build account plans and decide on the right assets - Real tools in action: Userled, Influ2, RevvedUp, Twain, and Gamma - How to scale personalisation beyond just logos and colours - Link to the full article: https://yellowo.co.uk/account-based-selling-done-right/ If you’ve struggled to make ABS more than a buzzword, this video shows you how to run it in practice. Chapters 00:00 – Intro to ABS 01:20 – The ABS Formula 02:42 – Account Plans & Assets 04:21 – Userled Microsites 06:18 – Influ2 Ads 08:16 – RevvedUp ABM 11:00 – Twain for Messaging 16:50 – Gamma API for Scale 18:53 – ABS Recap If you want help implementing ABS or building campaigns like this for your SaaS team, visit yellowo.co.uk -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-resources Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sales-tools Connect on LinkedIn Follow me for practical sales insights and outbound strategies: https://www.linkedin.com/in/outboundsalestech/ #B2BSales #OutboundSales #SalesStrategy #PipelineGrowth