Signal-Based Prospecting & The Need For GTM Intelligence with ZoomInfo GTM Studio

🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources Traditional outbound, AKA, build a list, drop it into a sequence, hope for replies, just doesn’t cut it anymore. To win in mid-market and enterprise sales, you need more than static lists. You need GTM Intelligence: a fusion of ICP data, buying signals, first-party insights, and AI-driven workflows that help you show up at the right time, with the right message. That’s where signal-based prospecting and ZoomInfo’s GTM Studio comes in. In this 13-minute video, I break down: ✅ What signal-based prospecting actually is (and why timing + context matter) ✅ How signal stacking increases reply rates and prioritisation ✅ The challenges of fragmented signals across multiple tools ✅ Why unifying everything in one place with ZoomInfo’s GTM Studio makes execution easier, faster, and more effective ✅ How GTM teams can use these insights to generate warmer conversations, better sequencing, and more meetings booked This isn’t about having more data. It’s about doing more with the data you already have - and turning it into action. If you want to evolve beyond “spray and pray” tactics, this is how. Timestamps: 00:00 - Intro 01:51 - What is signal-based prospecting 02:46 - Different types of signals 03:36 - Benefits of signal-based prospecting 04:22 - Challenges of signal-based prospecting 06:29 - Signal stacking 08:45 - Solution = ZoomInfo's GTM Studio 09:56 - Old Way vs New Way 11:00 - Automating signal-based workflows 11:30 - Outro Struggling to get replies from cold email? This free course shows you exactly how to fix that...it’s the same system clients pay me thousands to implement. Visit 👉https://marketing.yellowo.co.uk/cold-email-course Don't forget to subscribe for more tactics and tips on generating more B2B Sales. Hit the like button if you find this video helpful! Additional Resources: 🤙 Recommended Prospecting Software & Tools - https://yellowo.co.uk/recommended-prospecting-tools/ 🤙 Say hi on LinkedIn - https://www.linkedin.com/in/outboundsalestech/ #B2BLeadGeneration #salesprospecting #BusinessGrowth #salesstrategies -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-resources Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sales-tools Connect on LinkedIn Follow me for practical sales insights and outbound strategies: https://www.linkedin.com/in/outboundsalestech/ #SDRtraining #SalesDevelopment #SalesLeadership #B2BSales