Lead Sourcing Playbooks for B2B companies

🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources 👇 97% of prospects aren't actively looking to purchase...so building lists based on job titles is pointless... Just because they match your buyer persona, doesn't mean they are interested in hearing from you right now. Instead, you need to focus on triggers or signals... Here are 14 Lead Sourcing Playbooks, that help you find prospects who may have an intent to buy soon. -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-resources Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sales-tools Connect on LinkedIn Follow me for practical sales insights and outbound strategies: https://www.linkedin.com/in/outboundsalestech/ #B2BSales #OutboundSales #SalesStrategy #PipelineGrowth