Is Inbound or Outbound Really Dead?

🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources Inbound isn’t dead. Outbound isn’t dead. Outdated tactics are. In this video I break down how modern buyers actually research and buy across AI answers, zero-click search, Slack communities, and peer DMs — and how to build a signal-based prospecting motion that combines inbound + outbound the right way. You’ll learn: Why the old “awareness → consideration → decision” funnel no longer maps to reality How AI and zero-click behaviors change discovery (and where buyers now ask questions) How to segment your market using Chet Holmes’ model and layer signals for timing The core prerequisites: tight ICPs and personas How to build a signal playbook per segment (angles, scripts, sequences, channels) A simple prioritization model for SDR time: Tier 1, Tier 2, No-signal air cover Tools and resources to operationalise this (incl. ZoomInfo GTM plays) Chapters 00:00 Inbound/Outbound Not Dead 00:34 Outdated Inbound Funnel 01:20 Complex Buyer’s Journey 01:44 AI & Zero-Clicking Impact 02:26 Buyer Questions in Communities 03:57 Market Segments & Signals 05:28 Integrating GTM Strategies 06:40 Define ICP & Personas 08:41 Signal Playbook Creation 09:39 Prioritising Signal Tiers 14:48 Approach Summary 15:25 Resources & Tools 17:16 Conclusion: Evolve Tactics Resources mentioned 60+ B2B Sales Signals (matrix) https://markpcolgan.gumroad.com/l/60-B2B-Sales-Triggers ZoomInfo GTM Plays (pre-built signal plays you can launch and adapt) https://airtable.com/appGc0v7TfWslJP7L/shrX0gSEGYdasEu58/tblBOqYAGCSL9bVRC If you want help mapping signals to your ICP and operationalising the playbooks, get in touch: yellowo.co.uk -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-resources Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sales-tools Connect on LinkedIn Follow me for practical sales insights and outbound strategies: https://www.linkedin.com/in/outboundsalestech/ #B2BSales #OutboundSales #SalesStrategy #PipelineGrowth