How To Select Intent Data & Signals To Build Trigger-Based Pipeline Generation Campaigns

🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources 👇 Triggers / Signals / Intent - everyone’s talking about them. But what the heck are they? And how do you use them in your pipeline generation campaigns? In this video I share: 00:00 Introduction 00:50 Why everyone is talking about triggers 01:45 Why we need to focus on triggers now 04:54 Definitions of intent data, signals and triggers 06:04 50+ examples of intent data and signals 10:00 How to map trigger events to the prospects journey 13:06 How to work out what messages to send and through which channel 14:22 Next steps for implementing Triggers in your prospecting campaigns 16:45 Conclusion If you want to work out how to add triggers to your prospecting campaigns check out this article (linked in the comments) where I walk through the exact steps I take my clients through and provide a Miro board for you to work through yourself. -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-resources Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sales-tools Connect on LinkedIn Follow me for practical sales insights and outbound strategies: https://www.linkedin.com/in/outboundsalestech/ #ColdEmail #OutboundSales #B2BSales #LeadGeneration