How To Actually Perform Individual and Account Research (in one tool) - Twain Walkthrough

🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources Outbound personalisation has become harder, not easier. Most AI tools optimise for speed, not relevance, leaving SDRs with templated messages that fail to connect at an individual level. In this video, I walk through how SDRs can use Twain’s Expanded Research feature to create genuinely personalised outreach, have better conversations, and book more meetings, especially in mid-market and enterprise sales motions. You’ll learn: - Why persona-level messaging isn’t enough for modern outbound (especially enterprise) - How Twain surfaces individual-level insights about prospects - What Expanded Research includes, from role context to discovery questions - How SDRs can use this research for emails, calls, and meeting prep - When Twain works best and how to avoid over-automating personalisation This is a practical, step-by-step guide aimed at GTM Leaders and SDRs who want to stand out in crowded inboxes without spending hours on manual research. -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-resources Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sales-tools Connect on LinkedIn Follow me for practical sales insights and outbound strategies: https://www.linkedin.com/in/outboundsalestech/ #B2BSales #OutboundSales #SalesStrategy #PipelineGrowth