How Agencies Should Select Right Channels For Outbound Prospecting

🎯 FREE CLIENT PIPELINE TRAINING: 5 lessons on finding, winning and keeping clients. Plus templates, playbooks, and frameworks you can use straight away. 👉 https://go.generatingpipeline.com/free-training 👇 Knowing which channels to use with your outbound prospecting can be difficult to navigate. You need to consider your industry, service, pricing and also the companies and people you are trying to target. In this video, I walkthrough the different options marketing agencies have when deciding on the right channels for their outbound prospecting campaigns, based on the monthly retainer amount. It's hard to give a "one size fits all" or "silver bullet" answer, however, this should help you select the right channels for your own outbound prospecting efforts. 00:00 Introduction 00:44 Using monthly retainer amounts to decide 01:13 Importance of ICP and buyer personas 02:03 Less than £2k per month 03:10 Triggers and Signals in the Market 03:40 £2k to £10k per month 04:00 Voice Notes and Cold Calling 05:06 £10k to £20k per month 05:17 What is Personalisation? 07:49 One-to-One Video and Direct Mail 09:21 More than £20k per month -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-resources Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sales-tools Connect on LinkedIn Follow me for practical sales insights and outbound strategies: https://www.linkedin.com/in/outboundsalestech/ #AgencyGrowth #AgencyOwners #BusinessDevelopment #SalesStrategy