Discovering Persona Problems Quickly With Clay.com

Get 3,000 free credits in Clay and start building smarter outbound systems: https://go.yellowo.co.uk/clay-credits 🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources 👇 Never write a cold email from scratch again with Clay, Open AI and Twain. In this video I’ll walk through the exact process I go through when writing emails from clients. Oftentimes I don’t have a lot of context about the personas that I’m reaching out to. So I use Clay and Open AI to learn more about the 3 main problems the personas face as well as: * the importance of these problems * The personal and professional impact of not solving the problems * How the companies solutions can help solve the problems. In addition, it takes that information and suggest 5 triggers I could use to make my messaging more relevant. All I need to do is add in the Company Name, Domain and ICP details and it provides this information automatically. At the end of the video, I show how I use Twain to improve the emails even further. Get the Clay Shared Template for free here: https://app.clay.com/shared-table/share_fYPGxqIAqOJU?via=37b70c Timestamps: 0:00 - Intro 0:27 - Why I don't let AI write my whole message 1:43 - Using Buffer as an example company 2:15 - Why I add in ICP and Persona manually 3:12 - 3 high-priority persona problems 04:37 - 5 potenital triggers 6:11 - Using Twain to improve my message 8:40 - Recap Don't forget to subscribe for more tactics and tips on generating more B2B Sales. Hit the like button if you find this video helpful! Additional Resources: [Free Email Copy Feedback] - Send me your email copy and I'll share how it could be improved to generate more replies and meetings Recommended Prospecting Software & Tools - https://yellowo.co.uk/recommended-prospecting-tools/ Links to content I’ve produced on writing cold emails, sales tech, list building, using Clay, trigger-based prospecting, agency sales, and more - https://yellowo.co.uk/quick-links/ LinkedIn: https://www.linkedin.com/in/markcolganmarketing/ #B2BLeadGeneration #salesprospecting #BusinessGrowth #salesstrategies -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-resources Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sales-tools Connect on LinkedIn Follow me for practical sales insights and outbound strategies: https://www.linkedin.com/in/outboundsalestech/ #SalesProspecting #OutboundSales #B2BSales #SalesTools #LeadGeneration