8 Terrible Examples Cold Emails From Agencies & What To Do Instead

🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources 👇 In this video I share 8 examples of terrible agency outreach emails, highlighting the lack of personalisation, targeting, and relevant copywriting. Towards the end of the video I share cold email framework that I use to write cold emails that achieve an average 15% reply rate. The key to this email framework is: - Really understanding your ICP and buyer personas. - Focussing on the problems and challenges your prospects have (rather than your product). - Making it less about you and all about them. - Keeping the email short, without too much jargon. - Using a soft CTA – AKA not asking for marriage on the first date. 00:00 Introduction 01:01 Example 1: Lack of Personalization 02:01 Example 2: Wrong Targeting 03:01 Example 3: Unclear Offer 03:41 Example 4: Tricky Subject Line 04:42 Opportunity for Cold Email Review 05:03 Example 5: Insincere Message 05:42 Example 6: Ineffective Personalization 07:03 Example 7: Unnecessary Lines 08:24 Example 8: Unrealistic Guarantees 09:24 Approaching Emails with Relevant Pain Points 10:04 Transitioning to Solution and Social Proof -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-resources Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sales-tools Connect on LinkedIn Follow me for practical sales insights and outbound strategies: https://www.linkedin.com/in/outboundsalestech/ #AgencyGrowth #AgencyOwners #BusinessDevelopment #SalesStrategy