2. Data and Research - A Z Cold Email Crash Course

🔓 20+ FREE OUTBOUND RESOURCES: Guides, worksheets, templates, generators, and a full cold email course. Pick your biggest challenge and get matched resources. 👉 https://go.yellowo.co.uk/resources Make a copy of the workbook here: https://docs.google.com/document/d/18EBjm5sI2YyM0eqvPb3SrfR0xJgJRvaD8MjPOmWwpGU/view 👇 Part 2. Data and Research Now that we have a clear idea who our ideal customers and the buyer personas are, we’re ready to start the research phase. In this section we are going to cover the following: The importance of triggers and signals Lead research process List building options overall prospecting strategy and the campaign approach List segmentation strategies Email verification and data cleaning Once this section is complete, we can move onto the Messaging for our cold email campaign. Don't forget to subscribe for more tactics and tips on generating more B2B Sales. Hit the like button if you find this video helpful! Additional Resources: 🤙 Recommended Prospecting Software & Tools - https://yellowo.co.uk/recommended-prospecting-tools/ 🤙 Links to content I’ve produced on writing cold emails, sales tech, list building, using Clay, trigger-based prospecting, agency sales, and more - https://yellowo.co.uk/quick-links/ 🤙 LinkedIn: https://www.linkedin.com/in/markcolganmarketing/ #B2BLeadGeneration #salesprospecting #BusinessGrowth #salesstrategies -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-resources Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sales-tools Connect on LinkedIn Follow me for practical sales insights and outbound strategies: https://www.linkedin.com/in/outboundsalestech/ #B2BSales #OutboundSales #SalesStrategy #PipelineGrowth