Last month I booked 43+ sales meetings for my agency, and in this video I walk you through the exact funnel we used—under the hood. The core idea is simple: if you sell high-ticket professional services (coaches, consultants, agencies), people need a vibe check before they pay you. They want to know you’re legit, they want to understand your methodology, and they need repeated exposure so you stay top of mind. That’s why I build everything around email: a consistent newsletter gives you owned distribution without begging an algorithm for reach. The funnel starts with a “neutral” publication (my newsletter, Digital Gravity) that’s positioned around the reader’s existing desire: booking 8–10 qualified calls per week with ease. I run ads to a coherent landing page, add a short survey to qualify people (and a soft offer to learn about our services), then stack conversion “pistons”: speed-to-lead notifications, welcome + incomplete registration sequences, plain-text SDR-style outreach based on survey answers, and pre-call nurture that handles objections before the call. On the paid side, I optimize Meta for qualified subscribers by only firing conversion events when someone self-reports they’re above a revenue threshold—so the algorithm learns who I actually want, not just who clicks.