Is this your channel?
ROI Calculator
I mentioned this ROI Calculator because high-ticket lead gen only works when the math works. If you don’t know what a booked meeting is worth to you (and what you can afford to pay), you’ll end up optimizing for vanity metrics like cheap clicks or cheap subscribers.
Pros
- +Helps you sanity-check whether cost per meeting and CAC make sense for your offer
- +Makes it easier to set realistic targets for ads and funnels
Cons
- -Only as accurate as the assumptions you plug into it
- -Doesn’t replace actually tracking close rates and payback over time
Featured in this video
ROI Calculator
Available on Loom
External purchase
Highlights
- +Helps you sanity-check whether cost per meeting and CAC make sense for your offer
- +Makes it easier to set realistic targets for ads and funnels
Recommended by
Louis Shulman